How do I speak to my Official Account’s following?
Communication is vital when it comes to building relationships with your following. Besides broadcasting content, you may message to your account’s followers directly. However, it is important to note this can only be done once a follower has sent a direct message to the Official Account and you may only respond within the first 48hr.
To find your followings messages, log into the admin.wechat console and click on “Messages”. Here you will see all the messages your Official Account has received and you may reply by clicking on “Reply”.