Marketing

How do we determine if our target market is using WeChat?

User demographic research may be requested through WeChat’s managing director and marketing manager. Contact us at wechat.co.za/contact

How many monthly users do you have on the platform?

WeChat does not release user statistics for individual regions. However, globally, WeChat has over 540 million monthly active users.

Can we track our results using third party tools such as Google Analytics or Radian6?

WeChat does not link to outbound analytics tools. However, you are able to use tools like Radian6 and Google Analytics for activities that are hosted on a third-party platform, e.g. own CMS.

Can we measure the amount of traffic generated by our Official Account?

Yes, the admin platform reveals statistics on broadcast content readership, reach, sharing volume, number of clickthroughs, API calls and more. In the case of accounts which use a third-party CMS, the Official Account owners may make use of their desired analytical tools.

What is WeChat’s ultimate goal when it comes to building a platform for brands and publishers?

WeChat’s ultimate goal is to provide an optimised content-sharing portal between brands and users, where content can be shared through various mediums, remain private and at a low-cost.

What makes it worthy of investment from businesses?

WeChat’s user-base, spanning across various relevant demographics across South Africa, provides a go-to base for optimised one-to-one marketing, as well as tapping into the collective power of South Africa’s community. Furthermore, WeChat provides low-cost custom development allowing for content marketing, as well as app integration, to suit your business, specifically. See local case studies here.

How does WeChat differ from other social platforms?

WeChat allows custom app integration, with functionality such as payments, real-time location sharing, live-streaming (audio and video), complex quizzes, content embedding and more. Furthermore, communication between brands and users are private one-to-one, ensuring optimal privacy for both brand and user; resulting in trusted communication.

Can WeChat be successfully used as a marketing platform?

WeChat has helped various brands and businesses gain visibility within local markets, as well as abroad. Brands such as CliffCentral, OrderIn, and SuperSport are prime examples of successful one-to-one marketing, making use of WeChat’s broadcast message system and providing relevant content to users in various forms such as text, images, audio and video.  

What makes WeChat an effective platform for my business?

WeChat provides an ecosystem that allows your business to customise its communication and content to fit its customers needs and then communicate it directly to its customers in any media form. WeChat is a platform, it allows you to send any type of content – text, audio, images and video – to your audience, on […]