Content Creation

Are there any laws with regards to using the data generated by users on Official Accounts?

WeChat has general Terms of Use for both users and Official Account owners. You may additionally create your own terms for followers of your Official Account only if not in contravention to WeChat terms.

Can we modify or delete our audience’s content on our account?

No, it’s not possible to delete user content sent to your Official Account, however, this content would not be visible to anyone else as user messages to accounts are private to just the two parties (you and the user).

Does the platform need a fully-fledged content team to produce for and maintain it?

Depending on your needs, you could have as few as a single person to manage your content with accounts typically requiring technical resourcing.

Does WeChat support video, image and audio content?

WeChat supports video, images and audio content, some which can be embedded in broadcast-ready Rich Media Cards or delivered as separately.

What are the terms for licensing content published on the platform for the target audience?

Your business is allowed to license all out-going content to your user base, WeChat provides the platform for your messaging, unless directly partnered with WeChat in which case terms and conditions of combining your brand and WeChat need to be adhered to.

Is there a certain routine or best practice often followed to post content on the platform?

There are several tried-and-tested methods that optimise the consumption and potential sharing of your content, leading to a desired action. Follow our Best Practice blog here for regular tips and tricks.

How does our content get distributed on the platform?

Each Official Account has access to an administration platform that is web browser-based (http://admin.wechat.com) and/or third-party CMS from where your business is able to create and broadcast content to all or your select group of followers. When followers receive your content, they are then able to share it with friends on the platform through chats, […]