Is it easy interacting with brands as a consumer?
Users connect with brands via Official Accounts through a familiar chatting interface inherent to the WeChat platform. This includes being able to send images, text, video, location and more. There is a menu button system which allows for navigation within Official Accounts in order for followers to pull content as needed. Sharing Official Account content […]
How can the Moments feature be used by our business?
Moments publishing is not currently supported for Official Accounts. You may however encourage your followers to share your content to their respective Moments timelines at which point their contacts would be able to consume and interact further.
Should our content be structured to engage audiences?
Brand saliency is always advised when it comes to brand communication strategy. It is advised that a WeChat content strategy is put into place so that communication objectives can be identified and met. Finding out your brand’s purpose on WeChat and how WeChat forms part of your overall communication strategy will lead to high-quality content […]
How do we maximise the amount of time spent on our Official Account?
The amount of time spent on your Official Account is dependent on the type of functionality your account runs. If your brand communicates to its audiences frequently through the daily allowance of broadcast messages, this could see daily interaction on the Official Account. If your brand has more engaging functionality this could be used to […]