Hungry Lion

In 2014, Hungry Lion set out to reset its brand perception by creating a 360 degree campaign that integrated online and offline platforms to drive consumer engagement. The campaign, ‘Lucky Bucket’, was Hungry Lion’s first integrated campaign and consisted of television, radio, digital, PR and ground activations. WeChat was specifically chosen as a tangible online platform that could drive online user interaction to offline brand engagement in Hungry Lion stores. WeChat’s unique tiering system and Official Account functionalities is what drove Hungry Lion’s partnership with WeChat.

Hungry Lion